Same competitors, same products, same schemes, similar trade and influencer partners, but not the same result. What separates them is entirely in the HOW: how they negotiate, hold price, defend the counter, onboard new customers, seed a new product. That ‘HOW’ is where growth, margins and market shares are won, and today you can neither measure it nor scale it.
RaisedToX is the performance intelligence layer for the field sales force. Not a training tool.
It captures the embodied wisdom of your best performers, and enables everyone else to learn it. Custom-built for your company. Field Real.
Every large enterprise in India runs on a field force. Their systems capture all the activity. None of the judgment.
The only signal you get is trailing: sales at month-end, share at quarter-end, attrition after it happens. By the time you know, the moment to act and impact has passed.
Same inputs, lesser output. The gap between your best performers and the rest is the growth you never book.
It stayed unsolved because it was technically impossible: you could not put a score on judgment inside a dealer conversation. Now you can.
Five layers that compound on each other, to see, measure and lift how your field force actually performs in the market, and turn that into revenue delta.
What each officer can actually DO, not just what they know.
Voice-AI dealers, customers and influencers to practise on. Field-real, Hinglish and regional dialect, adaptive.
How capability moves over 90, 180 and 365 days, across region and division cohorts.
Who will break through, plateau or regress, before the month-end number shows it.
Over time, the trusted instrument for every decision about the field force.
One brain, two inputs: your experts supply the HOW, your leadership supplies the WHERE to point it. Every layer deploys from that captured brain.
Built India-First. Field Real. No engine built abroad understands the tonal shift when a trader smells a better deal.
A cross-section of one live session: a single exchange at a simulated dealer counter, and the debrief that follows. The difference between generic advice and an expert who knows your trade.
The feedback quotes the officer's own words, catches what generic wisdom cannot (the un-clubbed scheme, the seeking close), and converts it into his next rehearsal.
See it run on your industry's field reality: a live walkthrough on a scenario from your own market.
Book a walkthroughNone of them answer the only question that moves revenue: can this officer do it in the field, in the dealer's language, under pressure, and is he improving every month?
RaisedToX is built to show real progress you can measure, not a promise.
No IT integration, no disruption to field routines, it runs on your officers' own phones. The embodied wisdom of your best people becomes an asset you own.
18 years at Asian Paints, inside one of India's most respected and effective field-sales organisations, with experience ranging from brand management, to leading large sales forces, to heading marketing for a portfolio of over Rs 12,000 Cr across mass and luxury segments, to General Manager, Strategy & New Business, to serving as CEO of two subsidiary companies post-M&A with full P&L ownership.
Built and scaled three new verticals, launched 15+ brands and 100+ products, across Paints, Wallpapers, Tools, Tiles, Lights and Fenestration.
MBA, FMS Delhi
For 18 years I watched our top salespeople deliver far more from the same customers than the rest. Nobody knew how, let alone how to replicate it, and when they moved on, their tribal wisdom walked out with them. We had built a huge machine to impart knowledge, and almost nothing to pre-emptively see whether and how it was being applied, which is where all the value lives. That blackbox was not solvable before. Now it is.
If a field force carries your outcome, this conversation is worth 30 minutes. Tell us a little about your team and we will reach out within one working day.
Prefer email? Write to us at hello@raisedtox.com